Monday Morning Momentum™
Do you know the values of your organization? Can you articulate them? Are they memorable?
When I joined Yahoo! in 1998 as Yahoo!’s first director of
Customer Care, I realized the importance of being able to answer “yes” to these
three questions. Why? The values we hold drive the decisions we
make.
Yahoo! had 50 million customers when I started. Thousands more were joining every day. We were launching new products, services, and
features every week. Yet we had only a
handful of employees dedicated to customer service and almost no customer
support infrastructure. We had a lot to
do in a short period of time. The
question was where to begin.
For us it began with deciding what was most important to
us: What were our values? If we could be clear on what we stood for,
all the required staffing, training, technology, and service program decisions
would be made easier. Our strategies and
tactics would be grounded in the type of organization we were committed to
building.
So we launched “The Five Fs” of Customer Care. As you can guess, the “Five Fs” were five
words that all started with the letter “F.”
We wanted them to be memorable. We
wanted everyone to know them. Here they
are:
"Friendly, Fast, Focused, Fired-Up, and Fun!"
Our Five F message was always the same:
(1) We were “friendly” to our customers, to
each other, and to everyone else at Yahoo!.
People wanted to work with us.
(2) We were “fast” at resolving customer problems and internal
issues. Our team was quick, and so was our
email and phone support technology.
(3)
We were “focused” on our priorities. Our
goals, plans, and reports kept us on track.
(4) We were “fired up.” We had
plenty of energy to give our best every day.
We’d work all night if we needed to meet a challenge.
(5) We were “fun!” People enjoyed working with us. We worked and played together. We had a recreation team to plan team events. We kept our work environment enjoyable.
And then we had our “Bonus F”: “Flexible.”
We made sure everyone knew that we were capable of responding to
whatever Yahoo! needed us to do. We
welcomed the opportunity to support new products and services.
Huston Smith, author of The
Religions of Man, discusses the challenge of developing a “deliberate
tradition” of values in any society. “A
people must first decide what values are important to their collective
well-being,” wrote Smith. “Then every
device of education, formal and informal, should be turned to seeing that these
values are internalized as far as possible by everyone.”
Everyone we interviewed learned The Five Fs. Every time we gave a tour we explained The
Five Fs. When we spoke during Yahoo!’s
new-hire orientation program, we presented The Five Fs.
Bill George, former CEO of Medtronic, talks about the importance of having clearly understood values in
an organization. In his book, Authentic Leadership, George wrote: “Values have to be discussed at every
opportunity, constantly reinforced, and consistently reflected in the actions
of management at all levels.”
Our Five Fs were a guide for what we said and did. Of course there were plenty of days when we
did not meet our own expectations, but our focus on our Five F values made sure
our backsliding didn’t last long. Our
Five Fs were our identity. We were
committed to living them.
How about your organization?
What values are driving your business?
Copyright 2009 David J. Pollay
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on our Monday Morning Momentum™
journey, send this post along to them.
Have a great week!
Best to you,
David
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David J. Pollay is the creator of The
Law of the Garbage Truck™. He is a
syndicated columnist with the North
Star Writers Group, creator and host of The Happiness Answer™ television program, and an internationally sought
after speaker. David’s book,
Beware of Garbage Trucks!™, is due out this summer.
David is the founder and president of the consulting and seminar organization, The Momentum Project. He is also a founding associate executive
director of the International Positive Psychology Association (IPPA).
If you want to reprint one of David’s columns, email [email protected]. Here’s David’s full bio.
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